This is the poster for our film. We have taken in all of our research to complete it and make it look as professional as possible, and as eye catching but simple as we could. With the white background it brings out the one simple picture and the writing we have on it. The writing is minimalistic so it doesn't bore the viewer.
W1 Group 6 2011
Monday, 9 May 2011
Our Poster
Poster research- Writing
The writing on posters is very important, as this is the thing that grabs the onlooker along with any pictures that are on the poster.
The Film Title
The title of the film is usually in the biggest font and the important words in bold. When researching we have found that most film posters change their font, boldness and colour for different words. For example in ‘The Proposal’ the word ‘The’ is in a black, thin normal font, as it is not seen as being as important as the word ‘Proposal’ which is in a bright red, bold and bigger font as this tells the viewer the main story line of the film even though it is just one word. The positioning of this title is in the middle on the right side of the frame and this gives it even more importance, as it is eye-catching and so draws your attention into the poster. In ’50 First Dates’ the same style of writing is used with the difference in boldness and colour in order of importance to the film. ‘50’ is in black and is bold so the viewer sees this first and because it has been written in number form it’s easier to read and so more people will look at it. ‘First’ is in red which could symbolize danger or love as red is associated with these things. Having ‘Dates’ last in white shows purity and also that this word isn't as shocking as the first two. Having only three words for a title brings people in as it is easy on the eyes and people don’t have to think about it much. This title has been positioned differently to the other poster as it is at the bottom middle of the frame; but because it is still bright and bold people can still see it and understand that this is the title to the film they want to watch.
Credits.
On the poster for ‘Sweet Home Alabama’ there is only one main name above the film title as Reese Witherspoon is the main character and, at the time the film came out, the most successful and known actor in the film. The names and jobs of the rest of the crew are at the bottom of the poster in what is known as a Billing Block, in a different colour to show that these people are different from the actors. It is also hard to read the names mainly because viewers don’t know the names listed. These names don’t influence whether they watch the film or not whereas the names of famous actors and actresses do. In ‘The Break-up’ the writing is much more simple, as the two main characters’ names are in white at the top of the poster in not a big font so they don’t stand out at you as much as some other film actors’ names do on their posters. The other peoples’ names are the same as the other poster and all the different posters we have looked at; they are at the bottom in a small font in a different colour to the rest of the writing, in an Industry-standard Billing Block.
Other Text.
Most film posters have other additional text, such as what other successful, well known films the director has made. However we can’t do this on our film poster as this is our first film. Also they have a sentence or just a couple of words for the viewer to read and think about either when they watch the film or in their own life. This is known as a ‘Tag Line.’ For example in ‘No Strings Attached’ there is a tag line between the two characters in white, and in a font that is smaller than the rest, which reads “Friendship has it’s benefits” so it give more clues to the film but doesn't give too much away. Another thing we have found that most film posters have quotes and comments that viewers of important industries have given. On the ‘Love Actually’ poster these are very big in just two colours, black and red to keep in with the Christmas theme and memorable colours to link with this film. Some of the more important words like “Unmissable” are in bold and some of the really important writing has been made bigger and is in red like “10/10”. We will have to put a couple of quotes on our poster to draw more peoples’ attention but we have to keep it neat and in theme. Finally, at the bottom of every film poster it says when the film is coming out to the cinemas so we can watch it or that it is coming out soon in a different colour or just simply in a bold font; we shall have this on our poster as well..
Poster research
On most romantic film posters there is normally a male and female character so even from looking at the cover we can assume that there will be a romantic theme or at least know that they are the main characters. For example in ‘What Happens in Vegas’ there is only a picture of the two main characters on a plain white background. This has your focus only on the couple. It also helps that the picture fills the whole of the poster to show the story will be following their actions. The white background looks nice and simple and because of this we are going to have a plain background to show the simple characteristics and pureness of the male, as he’s still so young. Also in ‘Titanic’ there’s a photo of the protagonists with a slight fade as they’re at the top of the poster with a picture of the boat filling up the rest. This tells the viewer what is important in the film and from the expression on the actors’ faces, plus the fact that they are facing away from each other, the events aren’t all happy. We shall take the emotion on the faces to our poster as well as it will show that our film won’t always be happy.
Some of the romantic posters just have one actor, as they’re alone and the storylines are about how alone they are and how they deal with it. ‘Forgetting Sarah Marshall’ has a photo of the main male character, filling most of the page, looking sad. He is holding a cartoon love heart that is broken and has cracks in it. This symbolizes how big his love was for the girl and how broken his heart is now. By having just him on the cover, we know he’s going to be a sad character, perhaps comically so. ’27 Dresses’ the female fills the screen again with a cartoon dress. By having the cartoons it also brings a lighter feel to the film and shows it could be comedic yet still dealing with heavy topics of feelings and emotions. Both of these posters have the picture placed on a white background so they stand out and show the simplistic theme of love. We are going to have our male character on a white background on his own to show these things.
comments from the public
"The music has great effect on this film clip."
"I like how the guy and the girl fade in and out..."
"A.M.A.Z.I.N.G! .... Helps to leave it on a cliff hanger"
"... I want to see the whole film now!"
Heres some print screens from facebook of some of the comments as well; We had to clear any names from them for identity protection:
Friday, 6 May 2011
Feedback From The Public
Sarah Legg: I find this film very interesting, and intriguing, the fact that you don’t know if the girl is alive makes me want to watch it further, the blurred flashbacks are very effective in making the audience understand it’s a memory, I like the over the shoulder shot at the end as he is walking because it makes me feel like I’m following him into the film not knowing what’s going to happen.
Caitlin O’Shea: Genius, I like the fades they’re a nice touch. Yes very emotion provoking. I would love to see the rest. Yes lovely film opening. Well done.
Lewis Peak: very good film opening and it has a lot of potential to be an actual film. A wide range of shots that helps brings closeness to the character. Very awesome plot. And music fits perfectly with it. Hope there is a part 2.